On Wednesday night, on a stage in downtown Nashville, the Titans unveiled their new uniforms – and a new-look navy helmet — before an enthusiastic crowd on Broadway by First Avenue.
The Titans unveiled three primary uniform color combinations that consist of: Navy blue jersey (home), White jersey (away), Titans blue jersey (light blue, Color Rush).
The helmet, formerly white with two navy blue stripes, is now the Titans’ primary navy blue with one two-toned silver stripe, which mimics the sword from the team’s logo. It includes a metallic silver face mask, and the logo decal now has a silver outline. The sword-inspired center stripe starts at the back of the helmet and comes to a point at the top front.
There’s a sword element on the pants and jerseys as well.
The shoulders of the jerseys feature the two-toned silver in the shape of a sword to mimic the sword from the team logo.
The color red accents the uniform, including the red stars on the inside back of the neckline — inspired by the three stars from the Tennessee state flag. These also tie to the fireball logo.
The number fonts are dramatically different – the custom, angular number fonts were designed with Greek or Roman lettering in mind. Every number on each jersey is shaped in a way that exemplifies the Northeast corner of Tennessee as the state appears on a map, a subtle ode to fans in the state.
The contrast insert on the under-arm of the jersey is a new addition to the uniform, and the two-tone silver stripe on the uniform pant signifies the sword in the team logo. The sword-sheath inspired design on the stripe of the pants is angled much like a sheath would hang. There’s a fireball logo on the left and right hip.
The color palette navy, Titan blue, red, silver and white remains unchanged. A second silver/gray has been added to give dimension to the sword as a more prominent design element. The Nike swooshes add red into the overall design to make the color palette pop.
The uniforms have a look that should inspire, Strunk said leading up to the big reveal.
“You take our name, the Titans, and in Greek mythology they were gods, giant gods,” Strunk said. “The thing that Nike started from the beginning was, Titans, it’s superiority. So we wanted that feel. It is going to be what you think of a Titan.”
NFL Creative Director Shandon Melvin said the Titans uniform project began in 2014. It took a two-year halt before starting again and being completed in time for the 2018 season.
The Nike Vapor Untouchable uniforms are 29% lighter (jerseys and pants) than the last version of the uniform, said Nate Retzlaff, Nike Apparel Design Athletic Director.
“What’s really unique about this new uniform is the minimal amount of panels and seams that are built into the garment,” Retzlaff said. “With the breathability element, we have been able to utilize technology called laser perforation, where the fabric actually gets laser burned holes where we can strategically place those holes, keeping them cooler, drier and more comfortable. So for all you fans out there excited to get your new jersey, I will share that the elite level jersey, which is our top quality, is exactly what is on field that your amazing athletes are wearing.”
