Jaguars unveil 2018 Nike uniforms

The Jacksonville Jaguars unveiled its new Nike uniforms at the team’s annual State of the Franchise presentation today.

The uniform features three jersey and pants options – black, white and teal – and two sock options – standard and color rush teal.

“True to our current identity and what we want to represent for years to come, our new uniforms are no-nonsense, all business and unmistakably Jaguars,” Jaguars Owner Shad Khan said. “Tradition has returned to Jacksonville.”

The new Nike Vapor Untouchable uniform features a framework with minimal seams and panels. It also has no front panels, features 10-inch numbers on the front of the uniform and 12-inch numbers on the back of the uniform. The nameplate on the back of the uniform will feature 3-inch lettering. On the front of the jersey, the Jaguars mark is now featured over the player’s heart, and the patch will feature stitching that matches the uniform’s base color.

“We removed all of the seams from the front of the jersey and shoulders to help improve stretch, mobility, range of motion and durability — insights we’ve taken directly from our athletes,” said Nate Retzlaff, Nike’s Design Director of NFL and NCAA Apparel. “This creates a shrink-wrap fit, resulting in fewer grab points for the opposing team.”

The Jaguars’ new helmets feature a high-gloss black paint. The helmets will now feature “JAX” on the front 3-D bumper to honor the City of Jacksonville. On the rear of the new helmet, the white bumper now features “JAGUARS” in teal lettering.

“I wanted to see the return of tradition, I wanted to see the distinctiveness, I wanted the shiny black helmet with a beautiful Jaguars logo,” Jaguars Executive Vice President of Football Operations Tom Coughlin said. “I wanted to be represented that way. Just exactly how I’ve explained it: the classic Jaguar uniform. To a player, the uniform means everything. Because when you put that uniform on you not only represent your franchise, your team, your community; you represent your family. You represent your parents, your wife, your children, everything packed into one because your name is on the back of that uniform.”

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