On Monday, the NBA G League’s Maine Red Claws announced that the team will be changing its nickname to the Celtics as they begin the
Category: New Logos and Branding
Bridgeport’s AHL team changes name
On Monday, the American Hockey League’s (AHL) Bridgeport Sound Tigers announced that the team will be changing their nickname to the Islanders beginning the 2021-22
Madison Mallards introduce new look
On Saturday, the Madison Mallards of the Northwoods League, a collegiate summer league primarily based in the Midwest, introduced their new look as they approach
Tennessee State Tigers unveiled updated identity
On New Years Day, Tennessee State University’s athletics department unveiled a refreshed identity. “We are very excited to launch the new brand identity for TSU
Pistons new G-League affiliate announces team name
On Friday, the Detroit Pistons announced the name and logo of their newest NBA G League affiliate, the Motor City Cruise, after purchasing the Northern
Lakewood Single-A team rebrands as Jersey Shore BlueClaws
On Wednesday evening, Lakewood, New Jersey’s Minor League Baseball team announced that the team has changed their team name from the Lakewood BlueClaws to the
Senators unveil new uniforms after bringing back 2D logo
2D. pic.twitter.com/65E8w62hRk — Ottawa Senators (@Senators) October 6, 2020 On Tuesday evening, the Ottawa Senators unveiled their new uniforms for the upcoming season. The Senators’
Flames return to retro look full time
On Monday, the Calgary Flames officially unveiled the team’s new look. The Flames are going “full retro” with their new threads, returning to their original
“Columbus Wild Dogs” introduced as the IFL’s newest team
On Tuesday, the Indoor Football League (IFL) announced that the newest team joining the league based in Columbus, OH will be called the “Columbus Wild
Redskins introduce temporary new team name
On Thursday afternoon, the Washington NFL team (previously known as the Redskins) announced that the team will be referred to as the “Washington Football Team”
Seattle’s new NHL team introduces name and logos
On Thursday, Seattle’s new NHL team officially announced their long-awaited name, logos and colors. Seattle will begin play in 2021-22 as the “Seattle Kraken”, named
Atlanta Hawks unveil new uniforms, colors and logos
On Tuesday morning, the Atlanta Hawks officially unveiled their new uniforms, colors and logos. Taking inspiration from the team’s looks of the 1970s and 1980s,
UC Riverside refreshes athletic marks
On Wednesday, the University of California, Riverside athletics department unveiled their refreshed logos. The year-long process that involved coaches, staff, student-athletes and donors in the
SEMO Redhawks update logos
On Wednesday, Southeast Missouri State University unveiled updated logos for their athletics department. The refreshed identity features an official brand font and emphasis on using
Charlotte 49ers unveil new identity
On Tuesday, the Charlotte 49ers introduced their new brand identity. The new primary logo, which the school is calling the “All-In C”, places a gold-mining
Virginia makes changes to new logos after connection to slavery
On Monday, the University of Virginia athletics director Carla Williams announced changes to two of the new logos that were unveiled back in April after
UC Santa Cruz introduces new Banana Slugs identity
The UC Santa Cruz Banana Slugs have introduced a new brand for their athletics department on Monday. Their new primary logo features a slug
Stephen F. Austin unveils updated brand
On Monday, Stephen F. Austin State University unveiled an updated family of logos for their athletics department. “We are excited to unveil our new family
Henderson AHL team unveils name and logo
On Thursday evening, the Vegas Golden Knights Chairman and CEO Bill Foley announced that the name of their Henderson, Nevada AHL franchise will be called
New Mexico State introduces new secondary logo
New Mexico State athletics added a new secondary logo to their branding on Thursday. The new logo is a retro-styled script that originally appeared with