Three weeks after Wisconsin’s contract with Under Armour officially started, we got our first look at the football team’s new look Thursday evening.
UW showcased more “New Red Threads,” the moniker they’ve been promoting for their football uniforms for the upcoming 2016 season. Under Armour showcased the jerseys at an event in New York City.
The uniforms appear similar to Wisconsin’s previous look with its former apparel provider, Adidas. Honestly, this was the expectation, as many realized there wouldn’t be much modification from the brand Wisconsin has developed over the years. Yet, there are some slight differences:
- The jersey numbers are updated to the new Badgers’ font.
- The “Motion W” logo adorns the top half of the jersey.
- The “arrows on the jersey, pants, helmet reflect the idea of being ‘Forever Forward’ inspired by our state motto: Forward.”
