On Thursday, Fresno State University’s athletic department announced a 6-year deal with Adidas. The agreement begins on June 1, 2020, after Fresno State’s current Nike deal expires. The Bulldogs had an all-sports deal with Nike since 2004. According to the Fresno Bee, the Adidas contract has an average annual value of $1.275 million per year and includes performance bonuses.
“We are thrilled to announce our partnership with Adidas and we are excited for the tremendous impact it will make on our ability to best serve our student-athletes moving forward,” said Fresno State Director of Athletics Terry Tumey. “When you think about the Bulldog brand, and our prominence in the Valley and beyond, we feel that we are perfectly aligned with the Adidas brand and what they stand for. Both parties deeply value creativity, inclusion, and boldly competing and excelling with the spirit of a Bulldog.”
“We’re excited for our partnership with the Bulldogs and to provide the Fresno State community with the best athletic products,” said Jim Murphy, senior director of NCAA Sports Marketing at Adidas North America. “The Bulldogs have an impressive and rich history of winning and producing top athletes including MLB All-Star Aaron Judge of the New York Yankees, an important member of the Adidas family. Go Dogs!”
Fresno State Athletics sponsors 21 Division I NCAA sports, competing as a member of the Mountain West Conference and as affiliate members of the Big 12 Conference (wrestling and equestrian), the Mountain Pacific Sports Federation (lacrosse), and the Golden Coast Conference (water polo).