On Thursday, the University of Louisville unveiled a new design for Denny Crum Court in the KFC Yum! Center. The new design features an updated “Dunking Cardinal” logo at midcourt, while the baselines honors both Freedom Hall and the city of Louisville.
Updates to the “Dunking Cardinal” logo include refining the facial feathers, eyes and beak to more closely align with Louisville’s primary brand mark, the Bird Head. The updated version of the Dunking Cardinal also features Louisville’s apparel sponser, adidas, basketball shoes.
The baseline “Louisville” font honors the iconic scorer’s table signage at Freedom Hall, while the fleur de lis that appear in the corners of each baseline pay tribute to Louisville’s city flag.
