On Tuesday, the Charlotte 49ers introduced their new brand identity.
The new primary logo, which the school is calling the “All-In C”, places a gold-mining pickax inside a “C”. All the new marks are tilted nine degrees forward to illustrate “the brand’s positive energy and forward momentum”.
“It looks incredible,” said Head Football Coach Will Healy. “It will look great on the side of a helmet. It
will look great in the middle of a basketball court and on jerseys. When you have a cool logo to go along
with Nike on the other side, it’s going to help us in recruiting. It’s going to help our player experience
here, where they feel really good about where they are playing.
I think adding ‘CLT’ to the mark is a big step. We’ve been focused on how we incorporate the city into
our brand. How do we make sure we are Charlotte’s Division I university? This is a big step forward for
our program.”
In 2019, the Charlotte 49ers athletics department partnered with Charlotte-based strategic communications firm, Luquire George Andrews (LGA), to create the new marks. The collaboration between the two was led by LGA Senior Vice President/Executive Creative Director Todd Aldridge, an alumnus of UNC Charlotte’s College of Arts + Architecture.
“This was really a labor of love,” said Aldridge. “UNC Charlotte means so much not just to
its alumni, faculty, staff and students, but to the entire community. As the school’s impact on our region
reaches new heights, we were determined to develop an identity that reflected a positive, forward
trajectory.”
This was Charlotte’s first update to their athletic marks since 2000.